Restaurant Review #204: Sprinkles Cupcakes, Beverly Hills

I have to admit, I'm not a fan of the cupcake craze. I can't believe it's not over yet. I just think it's all rather ridiculous. I can make an entire batch of twelve cupcakes for about $5, no special skills required except the ability to follow a Duncan Hines recipe, so why would I go to a place that charges me $3 or more for a single cupcake, even if it is dense, moist, and abundantly frosted? In the time it would take me to drive to a cupcake store, park, wait in line, and drive back, I could bake and generously frost twelve cupcakes myself and save $31. Sprinkles' cupcakes are $3.25 each, or $36 a dozen.

Were I to actually make it to Sprinkles myself instead of having a cupcake randomly bestowed upon me by an office party, I'd probably try cinnamon sugar and chai latte. Most of the other eighteen flavors I could easily make at home. Actually, I could probably make the cinnamon and the chai, too, with a little trial and error. As it was, I had a red velvet cupcake with cream cheese frosting. For the record, I think red velvet is a really strange concept. Who wants to eat that much food coloring in one sitting?

If you're wondering about the mysterious dot on the top, it indicates the cupcake's flavor. I think I would hate working there. "Is red velvet the light blue on red dot, or red on light blue dot?" Not every flavor is available every day, but you can check their website for a day/flavor grid. In addition to Sprinkles' regular flavors, there are also seasonal flavors, like vanilla peppermint, chocolate peppermint, and eggnog spice.

Sprinkles Cupcakes
9635 Santa Monica Blvd.
Beverly Hills, CA 90210
Sprinkles Website
(All ranting aside, their website is a wonderful example of what all web design should be: easy to navigate, gorgeous, and highly informative.)

Sprinkles Cupcakes on Urbanspoon


k&h said...

Yum, I love sprinkles! There are other similar establishments in the BH area too

H. C. said...

I'm not a big cupcake fan either, generally just overwhelmed by the blast of super-sugary frosting I get with the first bite and of course, greatly underwhelmed by the usually bland cake after all the frosting is consumed (or scraped off)

Anonymous said...

Total rip off! Charged me $1.75 for a one cupcake gift box and said I'd have to pay extra for a ribbon. Cupcakes were just okay - nothing special. Headed for bankruptcy soon?