Restaurant Review #245: The Counter, Pasadena

Veggie burger

I've been hearing about The Counter for years. It was the favorite joint of a hamburger-obsessed colleague of mine, and everyone seems to rave about it. But I was really underwhelmed. There was nothing special about the flavor of the meat. I could have made a comparable, if not better, burger at home.

Beef burger

The concept behind The Counter is to build your own burger using a cute clipboard checklist. You can choose your own meat (beef, turkey, chicken, veggie), the size (1/3, 2/3, 1 lb), and your bun (regular, multigrain, English muffin, onion bun). The restaurant offers several dozen interesting toppings. Some of the more unusual options include horseradish cheddar, herb goat cheese spread, grilled pineapple, roasted green chiles, fried egg, apricot sauce, and peanut sauce. If all the options are too overwhelming, you can choose one of their predesigned signature burgers.

Maybe I didn't choose the right toppings, but for me, it was just an overpriced burger.

Parmesan fries

We also tried a side of parmesan fries. Ever since the truffle fries we had at Josie a few years ago, we've been searching for something else that measured up. The Counter's fries looked delicious but weren't very memorable.

We went to the Pasadena restaurant, but there are quite a few  locations, including Hermosa Beach, Miracle Mile, Sunset Blvd., Santa Monica, Studio City, and others.

The Counter
140 Shoppers Lane
Pasadena, CA 91101-2618
Hours: Mon-Thu,Sun 11am-10pm; Fri-Sat 11am-11pm
The Counter website

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