Broadway Deli is very popular, with waits easily 30 minutes for weekend breakfast. They offer something for everyone--a deli, a cheese counter, an extensive wine list, a full bar, breakfast, lunch, dinner, and dessert. You can come in for a meal, or treat the place like an upscale grocery store. You can also come for happy hour and get wine and cheese pairings, which I hear are a great deal. And they even have one vegan dish--their buckwheat pancakes.
I've been three times, and here are my observations:
The service ranges from okay to eh. It can be hard to get a server's attention when you need something. The atmosphere casual, and the booth tables are big--good for loud talkers and groups of 4-6. It's also noisy, due to the size, the open kitchen, and the general hustle and bustle of a busy restaurant. Everything is overpriced, meaning that the price exceeds the quality.
The cornflake encrusted French toast is great and addictive. The vegetarian omelette is very bland--little to no seasoning, and no tomatoes! Who puts carrots in an omelette and omits tomatoes? The coffee is watery and lacks any real flavor. The fruit cup doesn't have particularly high quality fruit.
They have valet parking in the alley behind the restaurant for $7, or you can park wherever you're lucky enough to find a spot--perhaps the public garage on Broadway. They're open until midnight Sunday through Thursday, and until 1am on weekends.
1457 3rd Street Promenade
Santa Monica, 90401